WEB

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SEO (Search Engine Optimization) & SEM (Search Engine Marketing)

Web Site Optimization
Optimization starts with your Web site. Without the proper usage of content and keywords, your site is likely to not get recognized. Most Web developers are not up to par on the standards of building and site that is optimized for search engines, especially if your site is more than a few years old. In this first stage, we make sure that your site is coded correctly and that it is easy for the search engine "robots" to understand.

Analyze Competition & Research Keywords
It is extremely important to know your competition if you want to stay ahead of them. We take a good look at who you are competing with and what keywords they are using to find areas of opportunity for your site to shine through. After analyzing your competition, we will be prepared to identify the best possible keywords for each Web page within your site.

Submit Web Site
Once the Web site is fully optimized, it will be submitted to all the major search engines as well as many local directory listings. There are hundreds of search engines and online directories all that can help with getting your site to the top of the line in search queries.

Pay-Per-Click Campaigns & Analytics Global IT manages pay-per-click campaigns through Google AdWords, Yahoo Search Marketing, and MSN AdCenter. We work with you one-on-one to set your budget and your goals. The algorithms for search engines are always changing, so we consistently analyze the progress of your keywords and make changes accordingly to assure your ranking. Tracking and Reporting With our monthly packages we offer multiple tracking methods from clicks and unique visitors to phone call logs and more. The ability to track actual calls generated from print and online advertizing is very important and can be used for future budget planning and to better understand what is working and what is not working.

Additional Services
Link building, email marketing and blog marketing are other ways to increase traffic to your Web site and achieve high ranking Web pages. Link building is the process of having high quality Web sites that have relevant information to your Web site pointing a link to your site.  Email marketing helps to promote products/services to existing clients/prospects that you may have advertized on your site.  Blog marketing is effecting because it allows your Web site to constantly be updated with information pertaining to your keywords.  It can also be built in the form of a forum. Search engine “robots” love to see that your content is frequently being updated and rates the quality of the content.

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Click here to download our PDF SEO Terms and Conditions